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Re-invigorating Immaculate Conception Academy

Solution: NGC worked closely with ICA's leadership and BOD to re-invigorate the brand.  Starting with a thorough audit the firm articulated a new mission, name and logo for the school.  NGC then developed the first wave of marketing materials to launch the new ICA Cristo Rey Academy brand.

Challenge: Known as Immaculate Conception Academy for more than 100 years, this Dominican Catholic high school educates 

young women from under-served communities throughout the SF Bay Area. 


Recently the school joined the Cristo Rey network to strengthen its operations but had not updated its mission, name, logo or other marketing materials.  This hindered its communications efforts and undermined its ability to grow.

New Growth: Today the school is on a positive trajectory having recently enrolled the largest freshman class in its history, while continuing to expand its physical plant and academic programs.

"We certainly had a great need for the expertise of NGC and the entire community was included in the process.  We're very pleased with the final product and believe it will be instrumental to promoting the mission of our school."

                       Sr. Diane Aruda, President

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