Creating New Petsmart Brands

Research
Research

Developing two new brands for Petsmart meant leveraging qualitative and quantitative research to get in touch with pets and their owners.

press to zoom
Bounce
Bounce

This new line of premium toys, gear and grooming equipment was a hit with avid pet owners.

press to zoom
Simply Nourish
Simply Nourish

This new private label packaging features the quality ingredients found in every bag of Simply Nourish pet food.

press to zoom

Challenge: As the largest pet retailer in the U.S. Petsmart wanted to leverage consumer trends in high-quality natural and organic human foods to create two new private-label brands for dogs and cats.

Solution: Working closely with the client's internal product development group we created new premium brands for Petsmart's pet foods and pet toys & gear.  

New Growth: This project incorporated extensive strategy, naming, design and packaging work leading up to the successful launch of two new private label brands, Bounce and Simply Nourish.  

Our team's retail experience extends to other successful brands in the food & beverage, apparel, consumer technology and hospitality industries.